These days people are thinking more about the safety of their money. That's why the FDIC has created a public service campaign featuring Personal Finance Expert Suze Orman, who urges the banking public to use EDIE the Estimator to make sure their money is 100% FDIC insured. The "Mattress" TV and print ads deliver the same message in a light-hearted way.
Brochure also available in Spanish, Chinese, Vietnamese and Korean.
Suze gives sound advice to a woman who has taken all of her money out of the bank and put it in a shoebox. "That's not a safe thing to do."
In
these magazine and newspaper ads, Suze urges everyone to use EDIE and
make sure their money is 100% protected by FDIC insurance.
The Mattress ad contrasts hiding one's money at home vs. the safety of
FDIC protection for your money.
