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About the Campaign

These days people are thinking more about the safety of their money. That's why the FDIC has created a public service campaign featuring Personal Finance Expert Suze Orman, who urges the banking public to use EDIE the Estimator to make sure their money is 100% FDIC insured. The "Mattress" TV and print ads deliver the same message in a light-hearted way.

Learn more about FDIC deposit insurance.

Brochure also available in Spanish, Chinese, Vietnamese and Korean.

Radio

Suze gives sound advice to a woman who has taken all of her money out of the bank and put it in a shoebox. "That's not a safe thing to do."

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Print

FDIC deposit insurance public service announcement, print ad.In these magazine and newspaper ads, Suze urges everyone to use EDIE and make sure their money is 100% protected by FDIC insurance.


FDIC deposit insurance public service announcement, print ad.The Mattress ad contrasts hiding one's money at home vs. the safety of FDIC protection for your money.